A Note from Swetcha
Swetcha, Founder of Niriya,brings over a decade of experience in the field of education. She holds an AMI Primary Diploma and an MBA, and began her professional journey with leading media houses before returning to her roots to run the preschool founded by her father in Warangal. Alongside building Niriya, Swecha continues to volunteer with schools in Hyderabad.
Over the past ten years, Swetcha has worked closely with children across both Montessori and non-Montessori environments, witnessing firsthand the transformative power of learning spaces that honour freedom, respect each child’s pace, and respond to their sensory and developmental needs. Noticing the limited awareness around age-appropriate, purposeful learning materials for infants and toddlers, she was inspired to bridge this gap through Niriya—offering handcrafted, Montessori-inspired play materials that nurture their physical, cognitive and emotional growth of the Absorbent Mind—the child’s innate capacity to absorb their environment and unconsciously shape their personality.
Growing Up Montessori
My journey began in a family deeply rooted in education and medicine. My grandmother was among Hyderabad’s early Montessori educators. My parents dedicated their lives to community healthcare and education. Growing up, I was enriched by nature, outdoor adventures, and authentic learning experiences — principles that now shape everything. we create at Niriya.
Inspired Beginnings
Before Niriya, I ran a Montessori and Jiddu Krishnamurthi–inspired school in Warangal, India, founded by my father. For over a decade, I worked closely with both neurotypical and neurodivergent children, witnessing firsthand the power of learning through play materials and spaces with freedom that respect each child’s pace, sensory needs and unique potential.During my AMI-certified Montessori training, I deepened this understanding through the concept of the “absorbent mind” — a child’s natural ability to absorb their environment and unconsciously build their personality from it. In these formative years, the child is not merely learning,they are becoming.
Before Niriya, I ran a Montessori and Jiddu Krishnamurthi–inspired school in Warangal, India, founded by my father. For over a decade, I worked closely with both neurotypical and neurodivergent children, witnessing firsthand the power of learning through play materials and spaces with freedom that respect each child’s pace, sensory needs and unique potential.During my AMI-certified Montessori training, I deepened this understanding through the concept of the “absorbent mind” — a child’s natural ability to absorb their environment and unconsciously build their personality from it. In these formative years, the child is not merely learning,they are becoming.
At Niriya, we don’t just believe in purposeful play — we build it.
Crafted
with Care
Each Niriya product is more than just a toy — they are a thoughtfully designed play tools that support your child’s development. We blend simplicity, beauty, and functionality to create toys that are safe, sustainable, and deeply aligned with the child’s natural developmental rhythm.
Community & Sustainability
At Niriya, community and sustainability aren’t just values; they’re woven into our identity. From supporting local artisans in India to minimizing packaging waste, every step is taken with care and consciousness. We believe that what nurtures your child should also nurture the world
Crafted
with Care
Each Niriya product is more than just a toy — they are a thoughtfully designed play tools that support your child’s development. We blend simplicity, beauty, and functionality to create toys that are safe, sustainable, and deeply aligned with the child’s natural developmental rhythm.
Community & Sustainability
At Niriya, community and sustainability aren’t just values; they’re woven into our identity. From supporting local artisans in India to minimizing packaging waste, every step is taken with care and consciousness. We believe that what nurtures your child should also nurture the world
Pedagogical Thread
Weaving coherence and intention across Niriya’s learning materials
Prerna Johar is an early childhood specialist with AMI diplomas. With over a decade of experience, she has supported schools, start-ups, and digital platforms in strengthening early learning practices, and has previously served as Academic Director at Montessori schools in Kolkata and Jaipur.
Her work spans curriculum and product design, professional training, and early intervention, and she regularly conducts workshops on conscious parenting, teaching practices, and child development—working closely with educators and families to support holistic growth in the early years.
